I help marketing teams implement AI with intention,
so they work faster without losing their brand story,
quality, or authenticity.
For SMB companies that know AI matters,
but get stuck on how to really use it well in their marketing.
Sound familiar?
You know AI can make a difference. In practice, it's a different story.
"We know we should use AI, but we haven't really implemented it."
"My team is testing everything, but no one has a clear approach."
"The output feels generic. It doesn't sound like us."
"We lose time on loose prompts and tools without a real workflow."
"We want to work faster, but not at the cost of quality."
"Our communication is too rational, too feature-heavy. It doesn't connect."
No loose tools.
No generic prompts. An approach built around your brand.
More speed. More impact. Always your story.
The work most AI tools skip: figuring out what your brand actually sounds like, what your campaigns are really trying to do, and how your team can run AI without becoming dependent on it. That's where I start.
Clear Brand DNA
Your voice, positioning, and audience captured in a way AI can actually use. Generic output starts with a missing brief, not a weak prompt.
Campaigns with intent
Practical AI implementation inside the content, campaigns, and operations your team already runs. No bolt-on tools, no parallel workflows.
Shared systems
Clear processes you can actually run day-to-day, whether you're working alone or with a team. No one person guarding the prompts.
Imagine:
A week where marketing just works
Daily calm and overview
An AI approach that fits your business. No chaos, no loose experiments.
Faster, without trade-offs
More output in less time. Content, campaigns, and prep that still feel like yours.
Workflows you can actually run
Clear processes, so AI works for you day-to-day, not just in theory.
Communication that connects
Consistent, human, and recognizable. Not feature-heavy copy, but stories that land.
From strategy to execution,
with AI as the quiet force in the background
I'm Nina. Not a tech company, not a big agency. 14+ years in marketing, 350+ freelance projects across companies of every size, Head of Campaign Management at Monster, first across Europe, then globally. That's the foundation. AI is what I added on top as a strategic instrument, not a trick.
From customer journeys and process optimization to AI-driven campaign leadership: I know where teams get stuck.
And more importantly, how to bring back focus, structure, and momentum.
Marketing first,
AI
as the instrument
Your brand
stays
yours
Structure
making you independent
Trusted by teams and organisations
"Nina is a strategic problem-solver who understands customer complexities and brings clarity and structure to marketing initiatives that drive business growth."
Martin Tomassen
Former VP Global PFP at Monster
"She has an excellent knowledge of SEO and localisation and always goes above and beyond the deliverables."
Lucy Pembayun
Founder LEaF Translations
